Google Ads
Management

We're here to help with:

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✔️ Crafting and planning your Google Ads strategy - This involves creating and strategically planning your Google Ads strategy to effectively reach your target audience and achieve your advertising goals. It encompasses developing compelling ad copy, selecting appropriate keywords, and determining the best ad formats and placements.

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✔️  Conducting keyword and competitor analysis using Keyword Planner - This involves conducting thorough research using tools like Keyword Planner to identify relevant keywords and analyse competitor strategies. By understanding the search terms your audience uses and evaluating competitors' keyword choices, you can refine your own keyword selection for optimal ad performance.

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✔️ Creating and rolling out ad sets - This step focuses on creating and rolling out ad sets across various Google Ads platforms. It includes setting up ad campaigns, configuring targeting options, and scheduling ad placements to maximise visibility and engagement with your target audience.

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✔️ Managing Search Ads, Display Advertising, Shopping Campaigns, and more - This encompasses the ongoing management and optimisation of various types of Google Ads campaigns, including Search Ads, Display Advertising, Shopping Campaigns, and more. It involves monitoring campaign performance, adjusting targeting parameters, and refining ad creative to improve overall campaign effectiveness.

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✔️ Enhancements to your site's structure - Improving your website’s architecture involves organising its structure to ensure it is logical and easy to navigate. This not only enhances user experience but also helps search engines more effectively index the site's content, thereby improving search visibility.

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✔️ Building backlinks and strategic link acquisition - This strategy involves acquiring hyperlinks from other websites to your own. A backlink is a signal to search engines that others vouch for your content. Building a robust portfolio of backlinks can help boost your site's authority and rankings in search engine results.

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✔️ Bid Optimisation - This task involves developing competitive bidding strategies to maximise the efficiency of your advertising budget. By optimising Cost-per-click (CPC), Cost-per-mille/thousand (CPM), and Cost-per-engagement (CPE) metrics, you can ensure that your ads generate the highest possible return on investment (ROI) and achieve your desired advertising objectives.